Since its inception in 2004, Parcos (operated by Baccarose Perfumes and Beauty Products) has transitioned from a fragrance specialist to a comprehensive luxury beauty destination. Here is a breakdown of their current footprint and specialized formats:
🛍️ Strategic Retail Footprint
Parcos has meticulously expanded its physical presence to cater to different luxury consumer segments:
- 55+ Nationwide Stores: Spanning Metros, Tier-1, and Tier-2 cities, ensuring accessibility to luxury brands like Gucci, Shiseido, and Yves Saint Laurent across the country.
- 6 Exclusive Airport Stores: Located in duty-paid domestic terminals, these stores capitalize on the high-intent “travel retail” demographic.
- Omnichannel Integration: Their physical stores are supported by Parcos.com and an active social media presence, offering a seamless experience between digital browsing and in-store testing.
✨ New Specialized Formats (Launched 2022)
The introduction of these two formats reflects a move toward hyper-personalized and high-end shopping experiences:
| Format | Location | Focus |
| Parcos Luxe | UB City, Bengaluru | An ultra-premium environment tailored for high-net-worth individuals in India’s premier luxury mall. |
| Parcos Select | Prestige The Man Store | A curated selection specifically integrated into luxury menswear environments, focusing on premium grooming and masculine fragrances. |
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🏆 Beyond Retail: The Ecosystem
Parcos isn’t just a shop; they are building a “beauty community” through initiatives like:
- Parcos Beauty Influencer Awards: Celebrating creative voices in the Indian beauty space.
- Authenticity Guarantee: A critical pillar in the Indian market, ensuring all international luxury products are 100% genuine and authorized.
Would you like me to help you draft a marketing blurb for a specific store launch, or perhaps research the full list of luxury brands currently available at the UB City Luxe store?